Lisa | Founder & CEO

Since the beginning, the heart of My Social Canvas has been much more than fashion. My true passion has always been supporting women and girls of all ages as they pursue their dreams in school, business, and life.

I love going to work knowing that My Social Canvas has the opportunity to inspire the next generation of girls to dream big and design a life and career that not only looks good on the outside, but one that feels good on the inside too.

In 2016, I had the opportunity to attend a summit hosted by the White House. It was a celebration that included conversations with change-makers ranging from Michelle Obama, to Oprah, to Gloria Steinem, and countless other women leading the charge for women and girls.

As I walked into the first day of the summit, a wave of emotion hit me. I felt extremely humbled to be given the opportunity to connect and learn from some of the most inspiring women in philanthropy, business, and government. The three-day summit brought together thought leaders that are committed to breaking the glass ceiling for women and girls globally. It was such a sincere honor to hear from women that inspire me each and every day.

As I sat there, listening to these brilliant and passionate women share their own stories of success, failure, and how they persevered, I realized that we all had something in common. Our success was in large part, due to the opportunities and support from great mentors we had along the way.

That’s why I consider My Social Canvas and our work through Design the Life You Love my true calling. There have been many times in my journey as an entrepreneur when it would have been easy to give up. One memory that I’ll never forget was my “$7 moment” - a time when I had just $7 left in the bank. Although it was a turning point for me, I knew it wasn't time to quit. Immediately, I thought about the women that rely on my mentorship, our events, and our scholarships to help them go to school. Thinking about the women in our community made me realize that it’s never time to quit.

What makes My Social Canvas different is that we celebrate real, everyday girls. In a society where celebrities, social media influencers, and supermodels are often featured and honored, MSC places value on the everyday 16 to 24-year-old girl during a stage when she is going through volatile transitions in life and school. MSC serves as a mentor, big sister, and best friend as she navigates the immense pressures that occur during high school, college, and the early parts of her career. MSC invites this girl into every part of its brand – including her ideas in the inspiration and design of their products. MSC validates her talents and her worth, easing the pressure of transitions, and equipping her with the resources and confidence she needs to design the life she loves.that students and the next generation of women and girls are the heart and soul of our work.

I am honored and humbled to have the chance to wake up each and every day knowing that my job is so much more than a title – it is all about passing the torch on to other young women and students, and that is a pretty special feeling.

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